About us

Kia ora, I’m Marcus, owner and head coach at Business Mastery. Coaching business owners has been both my passion and profession for the best part of a decade.

In late 2017, while managing a $1M marketing budget for a luxury vehicle retailer, I became restless and launched a marketing consultancy on the side. As it grew, I saw first-hand how many Kiwi business owners were learning the hard way - through trial and error.

That’s when I discovered my real passion: helping people develop their skillset and, in turn, their businesses. Since then, I’ve worked with well over 100 businesses across a range of industries, helping them free up time, boost profits, and make business ownership more enjoyable.

Beyond work, I’m a family guy, a passionate (but admittedly messy) cook, and I love the great outdoors. As with all stories, there’s a lot beneath the headlines - I hope we can talk further… and who knows, maybe our stories will intertwine.

Hey, I’m Chels, co-owner, wife to Marcus, and cheerleader to all our wonderful clients. It’s such a privilege to partner with people on their business goals - and I love watching the personal transformations that naturally unfold along the way.

In my role as co-director, I have a hand in the ‘big picture’, but I’m also involved in the day-to-day details as Accounts Administrator, and know my way around a spreadsheet. I’ve worn many ‘hats’ at Business Mastery over the years and always have a finger on the pulse.

When I’m not in the office, I have my hands full with our three beautiful children, Alaska, Bowie and Chet… and occasionally squeeze in a class at the gym! One of our kids has additional needs, which has led to my involvement in the disability space, advocating for young people and their families. It’s given me a deeper understanding of what it takes to juggle business alongside the many other demands of life, and a real empathy for those doing the same.

Howdy, I’m Gustav, Finance Coach here at Business Mastery. I know firsthand the challenges and rewards of running a business. Before moving to New Zealand from Cape Town, South Africa, over five years ago, I built an accounting and advisory firm, expanding it to two offices and over 300 clients before selling it to relocate.

As a Chartered Accountant, I’ve held senior roles including CFO, Controller, and Advisor across all areas of finance - budgeting, forecasting, scenario analysis, mergers and acquisitions, capital raising, and profit improvement. After years of advising and recommending solutions, I joined Business Mastery as a coach to have a bigger impact, going deeper by equipping business owners with the tools and mindset to take control of their own financial strategies.

Outside of work, you’ll find me around a braai with my family, or running the great trails around Christchurch!

Kia ora, I’m Kate - newest coach on the block at Business Mastery.

I came to coaching sideways after 13 years in HR, recruitment and sales. I was running HR for a company that needed to double its revenue per head, and coaching was key to getting there. So I trained as a coach, started with the sales team, then the managers, then the exec. The day I coached my first private client over six years ago, I knew I’d found my thing.

I love the moment a business owner sees the jigsaw come together - they see things for what they really are, and start taking action toward the business they’ve always dreamed of.

Fitness is a big part of my life; I’ve dabbled in boxing, bodybuilding, CrossFit… you name it! These days it’s less about PBs and more about being in great shape when I’m 90! I’m married to Nathan and stepmum to his two teenage daughters. Our weekends usually start with a walk with Otis, our Border Collie, and include time in the garden bringing our vision of a beautiful garden to life.

Kia ora! I’m Zia, the creative brains behind marketing. I keep the socials humming, the blog fresh, and a camera close by at all times. My career has taken me through a variety of creative fields, but at the heart of it all has been a love of storytelling - and it’s a real privilege to share the journey of Business Mastery as it unfolds.

I’m currently embracing my soccer mum era, with two young boys who keep me on my toes (and occasionally flat on my face). In quieter moments, you’ll find me with my nose in a historical novel, or planning my next Interior design project, Cab Sav in hand.

Hey, I’m Ruby. I run the operational side of things here - onboarding new clients, planning events, and generally keeping everything running smoothly behind the scenes. Step into the office at any given time and you’ll find me chatting with business owners, making coffees, or deep in a checklist. I also get to tap into my design background from time to time, taking on the odd creative project.

Outside of work, I enjoy spending time with friends and family, casual strolls, good coffee, and a killer playlist - which for me is mostly ’90s rock.

Hello! I’m Sophia. Having grown up in a family business, I’ve seen the highs, lows, and everything in between that come with running a business. Over the past decade, I’ve worked in roles spanning business support, account management, customer care, and sales.

Helping business owners thrive is what drew me to Business Mastery. I work part-time in Sales Support and am often the first point of contact for anyone who reaches out. I love learning what’s happening in their business and connecting them with the right person or solution.

When I’m not working, you’ll find me walking my dog Chester, enjoying a strong coffee and a business podcast, or at the golf range working on my swing!